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Scientific methods consist of systematic observation, classification and interpretation of data. Written by the worlds leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Only 66 percent of marketers had a marketing strategy in 20, according to software brand marketo, so having a longterm strategic plan could attract interest from investors and clients and help you outrank your rivals. A number of cues throughout the book will help you.
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